The process of hiring and career development often comes down to measurable facts: your CV and achievements. Human skills that go beyond measurability are dubbed ‘soft skills’, a term that trivializes their value (in opposition with ‘hard facts’) and is frequently equated with the feminine.
Indeed, women excel at ‘soft skills.’ To remove the bias from the language, this means that they are great with people and organizational tasks. Among the most valuable people skills championed by women is communication. Part of the reason for this is that women largely communicate with the intention of connecting, while men have the tendency to knowledge share. In a workplace dominated by screens, workers today fundamentally crave human connection through authenticity, transparency, and empathy which are all powered by successful communication.
This desire to connect is why women are reportedly preferred as leaders by those that work under them. In a recent study, many reported feeling more supported by female managers, including in coaching and development, and creating value in their team. Likewise, female leaders in a separate study exhibited more ‘creative’ competencies, meaning that they scored higher than men in relating, self-awareness, and authenticity. Leaders who are more ‘creative’ than ‘reactive’ are proven to be more effective – thus implying a potential advantage for women.
Despite the diminutive language, no amount of wordplay can minimize the real impact of ‘soft’ skills. Legacy businesses chronically suffer from underdeveloped communication and collaboration cultures, two key areas that can make or break an organization. In a more gender-balanced workforce, these business-critical risks are lowered, and position women as the powerful communicators and collaborators that every business needs.