February 28, 2025

How to lead systemic change in organizational ecosystems

Alexandra Stubbings, Stefan Cousquer, Leah Henderson

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When you recognize your organizational ecosystem in all its complexity, you can spark lasting change across every level – through learning journeys that are entirely fit for you. 

Every organization is an ecosystem

The working world loves a metaphor. You’ve undoubtedly heard an organization described as a well-oiled machine, a behemoth of industry, or a ship navigating choppy waters.

Or, perhaps, as an ecosystem. But in this case, Dr Alexandra Stubbings, Associate Faculty Member at Hult International Business School, points out that it’s no metaphor.

“As we’re busy talking, ” she says over a video call, “the ability to have these virtual conversations at a distance can seem almost magical. We forget the physical infrastructure that enables us to do this – the rare earth metals that have been pulled from the ground, the manufacturing of the devices that allow us to communicate.”

“Organizations exist in a very real, physical context,” she emphasizes. “We are part of, operate in, and rely upon natural ecosystems.”

Stefan Cousquer, Professor of Strategy and Leadership at Hult International Business School says he joined the school because of its renowned ‘living systems’ approach. “The name acknowledges that organizations are alive – collectives of human beings and human relationships.”

In contrast, “some organizations prefer a mechanistic view whereby you diagnose a problem and find a solution – a bit like a doctor giving you a prescription, for say, a migraine. Another type of doctor may give you a prescription, but they’ll also work out what's going on in your lifestyle so you don't get migraines anymore. One's a painkiller; the other is migraine removal.”

The living systems approach means “shifting from problem-solving to the mindset of co-creating future aspirations – from diagnostic to dialogic. It doesn't mean the painkiller isn't important,” he clarifies, “but it doesn't change the organization.”

It also disregards the complexity of operating in wider systems. “Organizations exist in a complex, interwoven system of suppliers, customers, and markets,” says Stubbings. She highlights the evolution of product liability in the last decade as one example. Once upon a time, a product would leave a factory and the manufacturer could relinquish responsibility. Now, companies are held accountable for their products from the lab to the consumer’s front room. As such, “really effective leaders are actually leading systemic change,” says Stubbings.

Headshot of Alexandra Stubbings

"To be effective, leaders need to not only focus on the strategic goals of their business, but also exemplify the culture they espouse."

– Dr Alexandra Stubbings, Associate Faculty and Research Fellow at Hult International Business School

What key questions an L&D partner should be asking?

Context is key

For L&D leaders, there’s another continuum to consider in the way we think about leadership. “At one end of the spectrum is the ‘great heroic leader’, where a leader operates in isolation,” explains Stubbings. It’s a dwindling school of thought (although L&D readers have probably found themselves coming up against colleagues who think this way at one time or another).

“At the other end of the spectrum, you've got the notion of leadership as a relational phenomenon, which can only happen between people.” From this perspective, leading systemic change is about shifting the ways that people in the system relate to each other. “It's interested in the way in which cultures and norms emerge, but also the systems, processes, and structures that enable an organization to be effective.” This is where leadership meets organizational development (OD), which focuses broadly on the organization as a whole – creating change through dialogue and participative process.

It also accounts for the broader systems that organizations are operating in – complex consumer markets, shifting geopolitics. “When we take a whole system approach, we help people work with all of these dimensions,” says Cousquer.

While different, leadership development and organizational development are not completely distinct. In OD, the essential question is: What's going to help the organization deliver the outcomes it's pursuing? Whatever those may be, leaders have a crucial role.

“To be effective, leaders need to not only focus on the strategic goals of their business, but also exemplify the culture they espouse,” says Stubbings, highlighting the importance of consistency in leading change. “If you have leaders acting at odds with the organizational message, it destroys trust and ultimately value. It’s important to tackle such inconsistencies in a psychologically safe yet robust way. We find executive coaching and team coaching are unparalleled as methods to address sensitive matters like these.”

“Coaching is really at the intersection of good leadership development and organizational development,” she explains. Coaching, and other context-oriented interventions such as Action Learning and Action Inquiry, develop leadership capabilities in line with organizational aims, using real-time data. “I think where the intersection of the two manifests so successfully is in the effort to deeply understand the specifics of the context.”

“There are also forms of experiential learning that you can take into an organizational context, which might mean using aspects of the organization’s strategy or other live activities to tailor the learning.”

Stubbings highlights one example when she facilitated a climate exercise with an organization. “They got really valuable, usable outcomes by getting their leaders to think about the risks for their business in different climate policy scenarios. Simultaneously, it was developing leaders’ understanding of strategic risk, ESG, and their own attitudes around uncertainty.”

Similarly, Cousquer recalls a program he facilitated with an organization that was preparing their top talent to step into C Suite roles. “The executive team were invited in for a conversation with participants on what they should collectively do differently to unlock enterprise value. All parties learnt far more than having separate leadership development activities not grounded in their organizational context.”

Headshot of Stefan Cousquer

Dominant business consulting models create dependency, but if you're really interested in the organization flourishing, you want them to learn with you, then shape it for themselves.

– Dr Stefan Cousquer, Professor of Strategy and Leadership at Hult International Business School

Companions for the journey

Learning within the organizational environment isn’t without risk for those involved, Cousquer says: “Challenging the CEO in the organization is different to challenging them in a simulation.”

Good OD practitioners work with your organization to manage any risk. And while the perceived risk may be greater than if you were to put leaders on a generalist development program outside the walls of the organization, the impact of creating something that is truly tailored to your circumstances is more likely to resonate through the ecosystem, creating lasting change.

For any intervention to be successful, Cousquer highlights the need for a participative approach: “The people impacted by the organizational change need to be engaged in co-creating their own future, otherwise it won't work. Dominant business consulting models create dependency, but if you're really interested in the organization flourishing, you want them to learn with you, then shape it for themselves.”

“What that practically means is co-creating a learning journey, rather than coming with a pre-designed solution,” he says, acknowledging: “Not all organizations are able to do that; sometimes they need structure.”

Stubbings agrees, emphasizing the importance of the relationship between an organization and their chosen service provider. “The quality of the relationship between client and provider is paramount when you’re working in organizational ecosystems to realize change. It must be grounded in trust, transparency, and mutuality. Most importantly, there’s a willingness to learn together.”

Rather than a purely transactional relationship, “you're turning up as partners, setting aside all the hubris of having the right answer,” she emphasizes. “Because whatever the situation is, no one's ever faced it in quite that particular set of circumstances before.”

When the practices of leadership and organizational development are combined thoughtfully, you can move your people and your organization closer to its aims, develop your leaders’ capabilities, and make a difference to the wider systems they work within.

It starts with a conversation. “One of the aphorisms in the OD world is that ‘inquiry is intervention’,” she says. “The point at which you ask a question, you're already making an intervention into the system, so you better make sure it's a good one.”

Expect any provider you’re considering to want to know the answer to the following questions in detail:

1. What is your unique set of circumstances?

They should be paying attention to the complex systems that affect your organization and considering the potential impact of any action you take. 


2. What are your long-term strategic goals?

What is the organization’s north star? Where does it want to be in five, ten, twenty years? What are the specific, measurable outcomes it’s working toward?


3. What challenges are you facing?

Both within your business and in the market more broadly.


4. Who are the key stakeholders in the organization?

They’ll want to find the best way to engage them in shaping the process.


5. Ultimately, what do you really want to work on?

Be wary of ‘gurus’ who tell you what you need. The people who know the specifics of your organization best are the ones within it.

Meet the experts

Headshot of Alexandra Stubbings

Dr Alexandra Stubbings

Associate Faculty and Research Fellow

Alex has spent twenty years as an OD consultant and systemic team coach, working across business, government and global partnerships. She specializes in cultural change for regenerative transformation, coaching leaders to make sense of and develop strategic responses to our pressing global challenges.

She teaches on Behaviour Change and Sustainability Leadership at Hult International Business School and Cambridge.

Her doctoral research produced the Talik systemic change methodology for cultivating values-driven cultures. She has recently published on applying the approach in Relational Team Coaching.

Headshot of Stefan Cousquer

Dr Stefan Cousquer

Professor of Strategy and Leadership at Hult International Business School

Stefan works with leadership teams in the areas of strategic transformation, system change and top team effectiveness. He also works with executive education programs in the areas of strategic leadership, sustainability, organizational development and collaborative innovation.

Previous senior leadership roles in strategy consulting and the energy sector have provided Stefan with the practical experience required to support clients lead change in leadership and business models. His current research focuses on the role of top management teams in enabling organizational transformation and humanizing leadership.

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