January 27, 2024

The exponential power of experiential learning

Rachel Sceats, Trudi West, Leah Henderson

Woman reaching into the distance with a graphical background

What the pioneers of experiential learning know about what it takes to create organizational change through experiences that stick.

Are you sitting uncomfortably? Then we’ll begin…

In one theater show in London, the audience is asked to remove shoes and socks before entering the set, where they’ll encounter fluffy carpets, cold stone, and even wet sand. If you’ve ever been to a performance like this, you’ll know that the story becomes much more memorable when you’re part of the action yourself.

This concept is key in experiential learning, where people regularly encounter uncertain and ambiguous situations. “Chances are, that may feel uncomfortable,” says Rachel Sceats, Head of Experiential Learning at Hult Ashridge Executive Education. “But that is exactly what leaders have to deal with.”

And, as the first to introduce experiential learning to leadership and organizational development in the 1950s, we know what goes into creating just the right level of discomfort to help leaders to apply their learning in the real and messy complexity of their role.

Experiential learning is designed to provoke a response that we feel – clammy palms when you’re worried, or a rapid heartbeat when you’re anticipating something. And that response, whatever it may be, has a functional purpose. Combined with reflection, it’s what enables learning to go deeper into memory – what we call ‘sticky learning’.

Sceats sees it all the time in her work with leaders – when they’re practicing difficult conversations, for example. “Instead of talking the entire time, you might think, ‘I've got to be quieter’. The first time you try, you might not say anything. Then the next time, you find that balance. And then you’re able to experiment back at work.”

This cycle of testing and tweaking is crucial to embed learning, but it can also be exhausting. According to Trudi West, Professor of Practice in Leadership and Psychology at Hult International Business School, “It has to be felt for you to be bothered enough to actually think about it again.” It’s why traditional approaches that only cover theory have such a short shelf-life in terms of impact.

While leaders need to be stretched in experiential learning, it does have to be on the right side of their comfort zone. Because if it’s taken too far, “they can experience an amygdala hijack – leading to intense emotional response that may be disproportionate to the situation or they simply disengage,” says West.

This duty of care is built into how Sceats and her team innovate. “We excel in linking our research to new experiential exercises, and we go through strict testing before anything is run with a group,” says Sceats. So the priority is always to develop impact, rather than innovation for innovation’s sake.

She’s passionate about the exercises, emphasizing that their success – i.e. transferability to the workplace – depends on the set up before the exercise and the debrief after. “Without that, they just become games. It isn't just an add-on for a bit of fun; it needs to embed the learning.”

The focus on sustained learning means that experiential elements are always informed by organizational impact. “They’re designed to feed into the risk appetite, cultural ethos, or strategy of each unique organization,” says West. “It has to be relevant to the participants, otherwise it's like learning a language you’re never going to use or be tested on – why are you doing it?”

Headshot of Rachel Sceats

“If somebody is trying to learn to step back, their experience will be quite different to somebody that's trying to step up…that's the joy of experiential.”

– Rachel Sceats, Head of Experiential Learning at Hult Ashridge Executive Education

From action to application

In one of the most impactful simulations at Hult Ashridge, participants go to work for a day – ostensibly. “But in the way it's designed, everything is shifted slightly, as if through a prism,” explains West. It allows people to see their thinking and behavior differently to how they would normally.

“It brings out all sorts of experiences – how people cope with uncertainty, and the assumptions they make. Threaded through are moments to question: where else do I feel like that? What does it tell me about how I think?”

And that’s when people start to have small epiphanies. Because how they respond is often indicative of what happens in their real world: in meetings, negotiations and pitches. Like an ultra-fast highway to self-awareness, it accelerates our recognition of behavior patterns. “If people can see their own thinking and feelings in action, they can be more choiceful about what they do,” says West.

At its simplest, experiential learning can be whittled down to three phases: do, review, and apply. “The experience provokes you to notice, and the reflective practice is where you learn. If you don't have that sensemaking part, it's almost like you're left taking a breath in with no exhalation.”

It’s important to point out that there’s no big reveal – nothing definitive to ‘work out’ so to speak. People’s learning journeys vary by the simple fact that people are different. “If somebody is trying to learn to step back, their experience will be quite different to somebody that's trying to step up,” says Sceats. “That's the joy of experiential.”

Headshot of Trudi West

“Once people have experienced something, they can't ‘unexperience’ it – that’s where it unleashes in the organization.”

– Trudi West, Professor of Practice in Leadership and Psychology at Hult International Business School

Infiltrating the system

People need to feel safe to experiment in experiential learning. “Think about it,” says Sceats: “If you’re trying to do something different and your boss is in the room, it could stop you. Especially if you don’t want to fail in front of them.”

“We’re always conscious of the vulnerability it requires to learn experientially,” says West. Whether they work together every day or are meeting for the first time as complete strangers, many participants have rarely felt this exposed in a learning environment.

That’s why a human-centered approach is so important. “We’re helping leaders understand themselves, their relationships at work, and their impact with other people,” says Sceats. She often picks up on a sense that people feel they’ve ‘been through something’ together. “At the end of it, they’re able to pick up the phone and say, ‘This is going on for me – what do you think?’ because they know they’ll understand the help they need.”

This levelling up in their relationships also becomes obvious when people start trying to make sense of their business. “When people truly immerse themselves, we almost don't need to facilitate the debrief because they've started themselves. You can hear them saying, ‘This is what we need to do differently’”.

Organizations often turn to experiential learning when they need to prepare their people for change – “which is often code for ‘we need our people to be able to do more with less’,” notes West. “It shouldn’t be confused with people becoming more burdened without complaint. It’s about effective working. And you can only really do that if your people have agency.”

This means breaking down barriers around power structures. “In the experiential learning environment, you strip out who's in charge,” says West. It works on multiple levels – enabling people to recognize their power struggles, have frank conversations, and challenge each other.

West says that self-aware, resilient people are more likely to test presumptions around power and speak up if they think a plan isn't fit for purpose. They’re also more likely to say no. While that can be uncomfortable, it means that people become part of the change movement.

“They infiltrate the system, if you like,” says West. “Once people have experienced something, they can't ‘unexperience’ it – that’s where it unleashes in the organization.”

So if you want to give your people the learning they need to drive change, make sure they’re also given the agency to act on it and have an impact on the organization. Because like a chemical reaction, there’s no going back.

That’s why we call it learning that lasts.

Considering experiential learning? Make sure you’ve got these pinned down…

1. Define your intention

Any experiential element needs to be relevant to what you want to achieve. Be clear with your provider, and work with them to shape the program around your needs.


2. Prioritize the learning

Not innovation for innovation’s sake. VR headsets and the like are obviously cool, but you need to be clear about how any technology will actually change behaviors.


3. Give your people space to experiment

How enthusiastic would you feel about trying something new if your colleagues were watching your every move? Choose your provider carefully, and then trust them – so that your people can get the most out of the experience.


4. Prepare to be challenged

If you give your people the learning to drive change, don’t deny them the agency to act on it. Real change isn’t always comfortable, and resilient people won’t shy away from speaking their mind.

Meet the experts

Headshot of Rachel Sceats

Rachel Sceats

Head of Experiential Learning at Hult Ashridge Executive Education

Rachel is the Head of Experiential Learning at Hult Ashridge. Her role involves designing, creating, sourcing, and delivering high quality experiential learning tools for clients.

The different tools are designed as an integral part of many programs, at Ashridge, around the world, and online. 

The different exercises are used to explore all kinds of learning outcomes. Rachel works closely with sales and faculty to ensure that the focus of any session meets the client needs and can really help bring any session to life. Rachel’s knowledge of several psychometric instruments enables participants to really see the value of learning experientially.

Headshot of Trudi West

Trudi West

Professor of Practice in Leadership and Psychology at Hult International Business School

Trudi has a keen interest in what drives thinking, feeling and action at an individual, group and organizational level. She mostly works with leaders being pulled in many directions, with few ‘right’ answers. Underpinned by her research and with experience working globally across a range of industries, Trudi creates trusting yet challenging learning environments for leaders to experience, make sense and ultimately, do something different to enable change for themselves and others.