Duncan Lewin, Team and Executive Coach at Hult Ashridge Executive Education
February 28, 2024
Spotlight on Financial Services: Building empathy for dispersed teams in a competitive world
Global organizations like banks, insurers, and investment funds typically contain hundreds of teams. Maximizing their effectiveness is a vital and often untapped competitive advantage: poor teamwork leads to inefficient capital allocation, decreased profitability, attrition, lack of inclusion, ESG (Environmental, Social, and corporate Governance) failure, and groupthink – a phenomenon where the pressure to conform leads to unchallenged decision-making.
Drawing on research interviews with financial services (FS) leaders, as well as my executive and team coaching experience, I analyze the dynamics that challenge team cohesion and performance in the FS industry to illustrate how teams can learn to understand and manage their behavior for the better.
Barriers to trust in the Financial Services (FS) industry
For most of history, humans have worked in localized, tribal, and family groupings, building deep, long-term bonds of stability. The more distanced nature of 21st-century workplaces – communicating on virtual platforms, across borders, in often rapidly changing teams – can significantly reduce and decondition our experiences of bonding and psychological safety. Without such safety, we become less likely to volunteer different opinions or handle conflicting views in our teams effectively.
The high stakes and volatility of financial systems can also mean 'strong' behaviors become culturally preferred. Facing unpredictability, humans seek stability, gravitating towards those who project certainty. We learn to hide our personal doubts and vulnerabilities, creating unchallenged groupthink and stifled innovation. As one interviewee in the FS industry said: "Displaying vulnerability or doubt is rare. There's protectionism: if I show weakness, I'll get hurt."
High expectations create anxiety
Large organizations challenge our concept of belonging. Unlike our social groups, many FS institutions require hard work and commitment to maintain our place – being reachable late into the evening, doing 'what it takes', absorbing psychologically complex reorganizations. High standards can espouse an ethos of needing to continually 'prove yourself', with the knowledge that poor performers will be let go. Such dynamics provoke underlying, unspoken fears of inadequacy and shame and can lead people to prioritize ‘self’ over ‘team’.
Conversely, certain investment professionals are also subject to hyperbolic expectations. The media hypes financial 'geniuses'; investors hope for spectacular returns; society creates financial 'heroes and villains'. The more they are seen as a source of brilliance and mastery, the more likely a culture of competitiveness and anxiety will be embedded in the organization.
The psychologist Wilfred Bion saw how groups operating under such pressures often move into conflict or internal competition, further fracturing team cohesion and individual well-being.
Resistance to change and inclusivity
Full inclusion and representation in the FS industry remains challenging. For example, the 2016 Social Mobility Commission found banks recruit for “familiarity, similarity and perceived 'fit'”. Notably, the 2021 Women in Banking & Finance report highlighted how differently women feel treated compared to their male counterparts.
Why do these legacy behaviors endure? Efforts to enforce inclusion can leave employees feeling anxious; cultural changes may threaten status and position. Lacking a clear vision of what they can move toward, they remain inert, passive, or silently resistant. Inclusion efforts fail to achieve their aims without full allyship.
What can you do about it?
Mastering the behaviors listed above – cohesion, decision making, feedback, inclusion – is hard for teams to achieve. With guidance from leaders and the support of an independent team coach, FS teams can learn how to develop these skills. Here are a few starting tips:
Helping FS teams understand the influences upon their collective behavior is the first step to bringing teams together.
Trust only forms through displays of authenticity and knowledge-sharing. FS teams need to be intentional in creating space for reflection and learning from each other.
To mitigate competitive tendencies, teams need to become excellent at giving supportive and developmental feedback, as well as codifying processes for resolving disputes.
Leaders need to guide their organizations in answering: what can we do better with a more diverse and included workforce? They must draw the link between diversity and innovation to help demonstrate how it benefits everyone’s futures.
Team coaching is a great way to improve collaboration, as well as to enhance accountability and execution.
Duncan Lewin
Team and Executive Coach at Hult Ashridge Executive Education
Duncan is passionate about helping leaders improve their handling of complex challenges; teams enhance their impact and effectiveness; and organizations manage the psychological challenges of restructuring and change.
He has over ten years’ experience working in Finance roles and his research on FS teams has been featured in the FT, The Banker, and Coaching at Work. He recently completed the Hult Ashridge Masters in Coaching.