We partnered with Heineken to co-design and deliver a one-week immersive program containing “stretch encounters”, designed to push participants to explore the outer limits of their potential. Learners took part in an award-winning simulation, designed to help them step up in their career and build foundations to take more risks.
Client story: Heineken
Emboldening a workforce to take risks
How immersive learning is helping Heineken to shape the future of beer and beyond
Our partnership
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Heineken is one of the world’s largest independent brewers, with a 150-year proud history as a family-owned business. Specializing in beer brewing, cider, and low and no alcohol drinks, the company strives to build globally loved, sustainable brands.
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“This program empowers high potential leaders from Heineken by significantly deepening self-awareness of their strengths, development areas, and impact on others.”
Ryan Eagar, Director Global Learning and Development, Heineken
The challenge
Over the last decade, Heineken has grown significantly. But ongoing restructuring, culture change, and a threat to their independent status made the working environment very challenging.
Some of these challenges included strict marketing restrictions and government-led duty increases, placing leaders under additional pressure; demands for greater performance with reduced resources; and employees required to go beyond their current responsibilities without support.
Heineken needed to help its people embrace a new, more empowered leadership to drive lasting change.
Our impact
Empowered change agents driving better business behaviors
During our immersive program, learners participated in an award-winning simulation that helped them to embrace their responsibility as Heineken’s agents of change, bringing to life new business behaviors and practicing more empowered leadership.
This created a ripple effect across the organization, encouraging performance-driven and values-based cultural change, and ensuring people were aligned with Heineken’s vision.
As a result of the “stretch encounters” participants encountered, they were really encouraged to step beyond the limit of their potential and lay down the right foundation for meaningful risk-taking in business.
Whole-organization impact
The program identified and inspired Heineken’s change agents to step up and drive business results and meaningful change across the organization.
New, empowered leadership
Stretch encounters helped the participants develop a more empowered leadership style and influence a lasting performance-driven, values-based cultural change.
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