FrieslandCampina partnered with Hult Ashridge Executive Education to design a fast-track leadership development program for 270 high-potential leaders. Delivered in 12-18 months, the program combined real work-based initiatives with dynamic leadership development experiences to empower leaders to steer significant culture change.
Client story: FrieslandCampina
Fast-tracking future leaders to success
Nourishing the world while building a better planet
Our partnership
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FrieslandCampina is the second-largest dairy co-operative in the world with 21,000 employees in 28 countries, selling to 100 countries worldwide.
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“Future leaders deeply feel their responsibility. They have connected to their future role and have emerged as greater advocates of the organization, our values, members, and products.”
Willem van der Lee, Corporate Director of Talent & Leadership Development, FrieslandCampina
The challenge
FrieslandCampina needed support to:
Strengthen performance and innovation across the organization
Develop internationally mobile leadership capability
Profitably innovate the use of milk in a saturated market
This needed an initiative to work at multiple levels, engaging FrieslandCampina managers in workplace development opportunities and crucial leadership events to realize the significant culture change envisioned in the company's strategy.
Our impact
Cultural change through human potential and real-world experience
We co-created a fast-track program to develop high-potential leaders through workplace development opportunities and transformational leadership events. This encouraged ongoing learning, deep-rooted personal growth and change, which helped to realize the company’s strategy.
It led to new initiatives and innovation at FrieslandCampina, including:
A new route to market in Saudi Arabia
Securing new customers in Vietnam
The creation of a CSR ambassadors’ network
Future leaders continued to be placed in key positions across the organization, increasing their responsibilities and fast-tracking to future leadership roles – 47% of the future leaders moved into new roles within 30 months of starting the program.
The program seamlessly blended the development of human potential with real-life experiences, alongside a structured program of organizational challenges for a truly innovative and immersive learning experience.
Fast-tracked future leaders
47% of the future leaders have moved into new roles within 30 months of starting the program.
New global markets and initiatives
The experiential program was expanded to the Middle East and Asia.
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