Continental AG partnered with Hult Ashridge to design and deliver a series of five leadership development experiences for senior managers and leaders. Continental’s Leadership Architecture supports leaders to unleash their change-maker capability, face increasingly complex challenges, and embrace their role in “meeting the future”.
Client story: Continental AG
Preparing leadership for change
Continually evolving to drive technological advancements in a changing world
Our partnership
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Founded in 1871, Continental is one of the world’s leading global automotive manufacturing and technology companies. It operates in 60 countries, at 554 locations, and employs more than 243,000 people.
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“The programs offer multiple ‘moments of surprise’ along with extremely challenging tasks. An emerging market live case on the International Management Program, for example, exposes participants to a condensed VUCA world for 72 hours.”
Bianca Schröder Manager Group Learning Culture Development & Change Group Human Relations
The challenge
In a rapidly changing world, Continental knew that more was demanded of their management and leadership than ever before. They recognised that adapting to new conditions more quickly and flexibly than competitors would give them competitive advantages.
Continental wanted to develop its Leadership Architecture, an inclusive development opportunity for all leaders that would ensure future viability and create organizational value – by unleashing leaders’ change-maker capability to contribute to the business’s overall success.
Through the programs, the company wanted to cultivate an atmosphere of personal responsibility, collaboration, exchange of knowledge, working in networks, and agility.
The solution
Continental’s Leadership Architecture is underpinned by a philosophy that develops leaders to drive future success for the business, while recognizing the balance between stability, agility and change, and supporting leaders through this. The programs also focus on specific current and future organizational problems the business will face.
Our impact
Driving innovation by releasing leadership capability
The programs have changed, developed, and expanded the capabilities and the mindset of leaders at Continental to unleash their inner change-maker.
Throughout, leaders have developed the ability to ‘meet the future’ via group projects and live cases, delivering solutions for pressing, real-world issues. This supports Continental as it operates in a changing marketplace, with different customer needs, and disruptive innovation.
The programs have also:
Created more self-aware, confident, values-led, and transformational leaders
Helped grow a collaborative and empowering culture that releases leadership capability
Increased leaders’ understanding of and sense of ownership of Continental’s challenges
Supported and created opportunity for better innovation
Broadened leaders’ global, external outlook
Immersive learning experience
The program exposes participants to real-life business challenges, delivering an intense experience to immediately improve practice.
Program evaluation: 4.6 out of 5
The programs are highly rated by leaders at Continental, encouraging a better completion rate and business outcomes.
Visible leadership improvements
Non-participants report visible changes in leadership effectiveness, from communication, seeking feedback, and bringing people together.
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