Coca-Cola Hellenic BSO (CCH) partnered with Hult Ashridge Executive Education for its ground-breaking International Leadership Trainee Program. The ‘Elevate’ Leadership journey is an ambitious, innovative and wide-ranging program integrated with multiple learning methods and designed to appeal to different learning styles.
Client story: Coca-Cola Hellenic
Elevating leadership on an international scale
A comprehensive and profoundly personal program to integrate learning into daily work.
Our partnership
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CCH is a consumer packaged goods business and the strategic bottling partner for the Coca-Cola Company.
The solution
The Elevate Leadership journey goes beyond a typical induction program, enabling trainees at CCH to see learning opportunities in everything they do during their first 18 months at the company.
Drawing on the academic rigor of Hult International Business School and fully immersed in CCH’s values, the comprehensive program offers participants:
Unrivalled access to senior mentors, coaches and practitioners
Face-to-face and virtual interventions
On-demand playlists
Experiential simulations and immersive events
Structured reflection sessions
Strategic projects alongside day-to-day jobs
A variety of resources tailored to different learning styles
By integrating personalized learning and continuous learning cycles, we empower trainees to forge meaningful links between their job performance, self-improvement, and business evolution. Work, learning and CCH values are tied together and revisited over time and in different settings.
What makes our approach unique is the emphasis we place on the learning process, cultivating enduring habits that span an individual's entire career, in addition to delivering valuable content.
By integrating the academic excellence of Hult International Business with the practicality and future-oriented mindset of CCH, we craft a profoundly personal and industry-prepared experience.
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